Broker Learning  Center

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The materials on this page have been collected by seasoned franchise brokers and brought to you as a value added resource. The single goal of these materials is to give you concise and targeted information designed to help you strengthen your business and to close more deals. You can Ask an Experienced Broker for help or you can tap into this ever growing library of videos, white papers, podcasts, and links. We are here to help you do the right things while avoiding painful and time-consuming mistakes. 

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Documents

Videos

Broker Newsletters 

• Benefits of a Franchise Broker
• What is Franchising? (Franchising 101 newsletter for your client)

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 Useful Documents

• Web Lead Tip Sheet - 10 Simple Tips
• Franchise 101 - Why Buy a Franchise
• Franchise Opportunity - 5 questions to ask
• Fact Finder 
  (Used by the broker during interview)
• Candidate Evaluation
  (Sent to client before 2nd call)

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Emails

Effective Emails to Help Your Clients Succeed

• Why most people don't end up
   owning their own franchise.
  (General email to build credibility
  and explain how you can help) 
• Franchise Promotion Email
  (Generic, but appealing. Use this email
  to entice lead to engage with you
  about a specific franchise)
• Lead Reviver Email
  (Use this to get your old leads
  to engage with you again)

Franchise Brokers Succeed with Constant Contact

How to Leave Effective Voicemails

How to Sell Franchises in a Recession

Presentations

Active Listening During Qualification

Next Stepping Your Clients

Why Use a Franchise Broker?

Do Home-Based Franchises Really Work?

What Franchises do Well in a Bad economic climate?

What Makes a Good Franchise?

How to I sell to Someone who Only wants a Top Brand-Name Franchise?

What is the Autoresponder?

FTC Guide and some thoughts

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